Focallure x Sanior Co-Branded Products Promotion in Market

In response to the intense competition in the Southeast Asian beauty market, the brand has adopted innovative collaboration strategies. Partnering with the internationally renowned IP, Sanrio, they have launched a diverse range of beauty products. To rapidly increase product awareness in the Vietnamese market within the first month of launch, influencer marketing campaigns will be conducted on the TikTok platform.

Influencer Selection: In the beauty domain, our primary focus is on top-tier influencers who hold significant industry influence and boast a loyal fan base within the beauty vertical. We also collaborate with highly interactive dance and lifestyle influencers to broaden our audience base and enhance content diversity. Content Strategy: Integrate product highlights and user pain points with native content from influencers. Combine the charm of co-branded products with influencers' unique styles and presentation formats to maximize the influence of top-tier influencers. Promote this co-branded product in a blended approach, combining soft and hard sell tactics, synchronizing product seeding and conversion efforts.

In this KOL marketing campaign, 30 influencers achieved a native traffic flow of 4.2 million within two weeks, with an average engagement rate of 4%. The total engagement surpassed 118k+, far exceeding the campaign benchmark, particularly in TikTok influencer yellow cart video promotions.