Monkey APP U.S. Summer Campaign

This promotion centers around the newly launched "Truth or Dare" feature on the Monkey app, focusingon the themes of "ice-breaking social interactions" and "U.S. summer" for a targeted brand marketingcampaign in the American market.

The core slogan and strategic focus, "Break Limits, Find Connection" emphasize Monkey's ability to overcome geographical, temporal, and informational barriers for diverse users, enabling them to expand their social circles at zero cost. This promotion also involves broadening partnerships across multiple video categories, representing a novel approach to breaking the limitations typically associated with social app promotions.

The campaign resulted in collaborations with 27 influencers, achieving a total of over 5M+ exposures, which is 213% of the initial target of 2.8M. The average interaction rate was 5%. With over 1 million views covering 3 major video categories, the campaign also yielded a formulaic methodology for creating viral content.