ITY: Black Friday + Christmas promotion in 2023, achieves 0-1 overseas promotion in the United States

ITY as a new entrant of the U.S. market wanted to leverage Black Friday and Christmas holidays along with e-commerce promotional events. Through American influencer marketing, ITY aimed to boost brand awareness and support promotional activities to drive product sales conversions.

Utilizing TikTok and Instagram as the primary marketing platforms, we partnered with top-tier influencers and key 

opinion consumers (KOCs) to craft creative content around Christmas and New Year themes for ITY. This included unboxing videos and "Get Ready With Me" (GRWM) segments. These efforts were supported by discount offers and reward mechanisms. By leveraging endorsements and recommendations from niche influencers, we significantly boosted ITY's brand visibility in the target market. The content emphasized the product's packaging, unique texture, and professional color quality. Combined with the heightened interest during the U.S. promotional season, this strategy was designed to drive potential customers' purchase intent. By integrating advertising placements, we maximized the campaign's exposure and conversion effectiveness.

The overall campaign exposure reached over 4 million; TikTok Shop yellow cart sales achieved 99%.