Midea Sticker: igh-quality contents attracted top talents to follow-up, Midia cool summer trends sweeps Brazil

Utilizing overseas KOL marketing and engaging TikTok sticker challenges, encouraging user participation inthe Meidi BM campaign to enhance brand reputation.

Influencer Strategy:

Influencers are selected from four main categories: lifestyle, beauty, comedy, and couples, ensuring their content aligns with the brand's tone while coveringdiverse areas to meet the interests and needs of different target audiences. The strategy involves a ratio of top-tier (1M+) to mid-tier (300K-700K) influencers in a 5:3 ratio, leveraging the massive fan base of top-tier influencers for increased brand exposure, while mid-tier influencers establish a more intimate connection with users.

Content Strategy:

The clever integration of life narratives with sticker challenges avoids a forced advertising feel. This fusion makes the brand more easily accepted by the audience, enhancing brand affinity. The user participation in challenges becomes a part of the brand promotion, further expanding the brand's influence.

Influencer Impact:

Among the 27 collaborating influencers, most created content combining creative narratives with stickers, attracting UGC participation and inspiring over 21 million-level influencers to emulate. BM received contributions from 432 users, resulting in 580 videos and achieving an additional exposure of 17M+. Notably, the million-level influencer Rogerioaraujo referenced the script creativity of BM influencer jhessykas, creating naturally entertaining content that successfully engaged users in BM and provided inspiration for user content creation.

Data Performance:

Eight videos reached a total exposure of 54.7M, with a total interaction of 179.8K and an average interaction rate of 0.3%.