iQIYI TikTok global marketing

iQIYI aims to expand its audience in Thailand with the large-scale fantasy drama Beauty of Resilience and strengthen its position with the tagline "Watch Land Dramas, Come to iQIYI." The project harnesses the influence of the Beauty of Resilience IP across various ecosystems in Thailand.

Key Opinion Leaders (KOLs) combine creativity and maximize benefits, breaking through fan circles. They guide public participation through multi-channel influencer outreach challenges, laying the groundwork for subsequent activities through content accumulation, exploding brand awareness, and user interaction in the local market. 

Centered around the target audience (young females) and their media habits, soft seeding from interest circles (Lifestyle /Drama/Couple/Entertainment/Reaction/Makeup/Dance ).

Preference for film and television editing accounts, producing localized montages/highlight clips/protagonist cuts.

Influencer Effects: TopView+RNF+Influencer promotion and advertising combination resources reached a total of 49 million exposures, quickly opening up the target audience 3,000+ users actively participated in the campaign. Among them, the native playback volume for influencers was 31 million+.

2023 Effie Globalization Awards: iQIYI's Beauty of Resilience comprehensive video drama review won four awards in "Content Marketing, Mobile Marketing, Private Domain Growth, and Comprehensive Entertainment Platform."

2023 Marketing Awards - Globalization: [Overseas Enterprises] Chinese brands/companies going global.