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CMF cross-cultural marketing ‘one fish, many bites,’ new product launch generates 45M+ impressions
CMF by Nothing’s global debut utilized TikTok as the main marketing platform, targeting the US, DE, and SA regions for an integrated launch. BWM crafted a cross-cultural brand campaign with a ‘one move, three gains’ strategy, driving brand buzz, KOL marketing, and ad performance. The campaign enhanced brand awareness, created viral products, and boosted Amazon sales.